Every online marketing strategy must focus on retaining and attracting customers. While this goal will not change, how you achieve it will. Here are few tips to help you develop effective strategies of online retailing in Perth that reach more customers and increase ROI.
Quality content is a great way to increase your online audience. You can publish quality content online in the form of a blog, whitepaper, or article.
It doesn't matter what format you use, as long as it provides value for your readers. Your online marketing strategy can reap many benefits by allocating more budget to quality content.
Blog posts should not be interpreted as sales pitches. Instead, practice blog posts to yield newsworthy queries, or provide a specialist's insight with easy-yet-knowledgeable how-to guides.
Blogs that encourage conversation or show readers how to do something are more likely to get clicks and traction than blogs that sell something. Google crawls your content more often (think weeks, months, instead of years), so it is important to make sure it is top-notch.
Google ranks links higher than everything else in its ranking signals. You should focus on building backlinks with relevant, trusted sites. When building links, you'll want Penguin to be your guide.
Penguin is constantly running, so any changes to your rankings will be immediately reflected. To ensure a fresh start, make sure you reject spam or toxic links that your company may have created in the past.
Start working immediately if your website is not responsive or mobile-friendly. Mobile searches make up the majority of Google search results. If your site doesn't offer an excellent user experience, users will leave. Mobile-friendly sites reduce frustration and keep users on the page.