Sending mass marketing emails to large direct mailings can be an expensive and time-consuming process. Companies that regularly use advertising methods often express frustration at the amount of time they spend preparing a letter or brochure, printing it, labeling it, and mailing it.
Without a dedicated professional mailroom, this task often adds to the responsibility of the marketing team, taking them away from other important tasks, such as reaching potential accounts and qualifying new additions to their list. However, there are ways to make better use of your time with your staff, while still reaping the benefits of direct mail campaigns. You can browsers to this site to learn more about direct mail services.
Automate the process as much as possible. Most spreadsheet programs allow users to select a large group of names that are automatically merged into the letter template. Furthermore, this program will also allow users to print mailing labels, or directly on the envelope if their printer is capable, with the same command.
Consider partnering with a third-party mail house. Mail houses are equipped to handle bulk mail at a fraction of the cost and in a fraction of the time that it would take for most of the company to come to terms with the printer and its available staff.
As a small business building a larger mailing list right away, it is important to begin by examining the process you use to distribute your mail. By identifying and correcting inefficiencies in the process, you can save a lot of time and money.